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00:00 How Do You Find a Product Just by Looking At Its Search Volume?
00:38 Introduction
00:44 Finding a product on just looking at volume
01:13 What are you a world expert on?
01:28 What is something about tennis that you understand that almost nobody else does?
01:45 What is something that would reduce errors, like a product?
02:09 Who is going to win the guy with better gear or worse gear?
02:21 Think of a tennis accessory 
02:36 Do not based on search volume and keywords
02:43 First, understand your product by starting with solving a problem
03:11 Don’t go after trendy products that will last only for a short period of time
03:23 Think of how can you be consistent or how are you going to have a successful product
04:01 Looking at search volumes and trends might not be useful
04:16 Once you stick to what you know you can supplement it with the research
04:34 Getting ungated in the baby niche
05:22 Join Steven Pope, LIVE every Thursday noon EST


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