Takeaways:

02:51 - There's no reason to broadcast that you are raising your prices
04:34 - Make sure that your staff knows what to say
05:20 - Know the Law of Supply and Demand
07:19 - Know how to calculate prices
13:09 - Know the triggers and when to raise prices
18:43 - Increase price means to increase value
21:55 - Get the right abundant mindset
24:55 - Train your staff to Level Up

Quotes:

“The profit is the reward for the risk that you took to go into business” Doug Campbell (06:39)
“You gotta make sure that you're taking care of your business for your business to survive and thrive” Doug Campbell (08:18)
“If you always deliver at a higher level than what you're charging. Then you're never overpriced. Doug Campbell (18:35)
“You can increase your price when you figure out how to add more value” Jason Everett: (19:17)
“Think about the client experience because that's the thing about people will exchange their money for, an experience all day long” Doug Campbell (24:37)

Links Mentioned:

Evorevopodcast.com
High-Performance Salon Website
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