If you don't post pictures of torn, bloody hands like you did in the old days, is it really your gym?

If there isn't a shirtless athlete vomiting in the corner, is it really your gym?

If you aren't the one unlocking the doors at 5 a.m. and locking them again at 9 p.m., is it really your gym?

Things change, and so will your business if it's to survive the test of time. Here's Coop on which changes matter—and which don't.

P.S. Coop's new book is out! For everything you need to start and scale a fitness business, get your copy of "Start a Gym" here.

Links:

Gym Owners United

Timeline:

1:14 – The story of Theseus’ boat.

3:06 – Grandfather’s axe.

4:38 – The story that matters.