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Bytes vs Characters Explained. In the most important discovery since Steven Pope proved A+ Content indexes on Amazon, My Amazon Guy is yet again at the forefront for industry best practices.

ALL THE SEO TOOLS ARE WRONG

Many Amazon SEO tools are incorrectly counting spaces against your character counts for the search terms field on Seller Central. My favorite 2 keyword tools Helium 10 & ZonGuru and many other tools are counting spaces towards your 250 character count.

Why does this matter? Because that’s 30-45 extra bytes, 5-10 extra key phrases you can add to your search terms field that the tools are telling you that you don’t have room for.

00:00 EVERY Amazon SEO Tool is WRONG
01:29 SEO tools are counting characters instead of bytes
01:59 What is a character and what is a byte
02:43 PROOF!
05:06 Is a space a byte
06:23 Should you include commas in your search term field
07:41 Spaces and commas don't count
08:17 Amazon help file that proves all 

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