What if you could place nearly every candidate you represent—and do it at premium fees, without racing to the bottom?
In this episode of The Resilient Recruiter, Mark Whitby is joined by Lysha Holmes, founder of QUI Recruitment and host of The Recruiters Recruitment Podcast. With over 20 years in Rec2Rec, Lysha shares how she’s built a values-led, inbound-only business with zero cold calling.

You’ll discover:

Why Lysha insists on exclusive candidate representation

How she consistently achieves a 1.15:1 interview-to-placement ratio

The values behind QUI: Quality, Urgency, and Integrity

Her approach to relationship-driven BD and building through referrals

How sobriety and wellbeing became business superpowers

Whether you're a recruitment agency owner or solo operator, this episode is a playbook for building a more sustainable, high-margin, and meaningful business.

Episode Highlights
[00:45] Why Lysha rejects cold calls and how she builds BD differently

[02:32] Her journey from failing A-levels to founding QUI Recruitment

[13:24] Building a solo business while raising children

[16:18] How she kept placing during maternity leave

[17:19] Why exclusivity is non-negotiable for candidate control

[24:27] Origin of QUI’s core values and how they shape every decision

[24:56] A 1.15 placement ratio—how it’s done

[26:38] The win-win case for exclusive representation

[34:01] Attracting premium clients with consistency and care

[38:25] BD through conversations, not spam

[46:11] Using referrals and warm intros to win business

[50:54] What clients are actually using AI for (hint: it’s not automation)

[59:03] How sobriety transformed her leadership and mindset

[01:04:18] Going sugar-free and protecting health as a growth strategy

💡 Key Takeaways
Candidate Exclusivity Works

Lysha explains how exclusivity leads to calmer processes, stronger placements, and better outcomes for all parties. She makes the case for exclusivity as a differentiator that drives results and reduces risk.

1.15:1 Interview-to-Placement Ratio
By focusing on quality and alignment, Lysha’s ratios are among the best in the industry. Candidates are carefully vetted, and most are introduced to just one or two clients.

Personal Brand + Warm BD = Sustainable Growth
QUI Recruitment runs 100% on inbound business via referrals, podcasting, and LinkedIn presence. Lysha treats every interaction as business development and never spams.

👤 About Lysha Holmes
Lysha began her career in sales and marketing, then transitioned into recruitment in 1998. After working with top agencies and discovering Rec2Rec, she founded QUI Recruitment in 2005. She is also the host of The Recruiters Recruitment Podcast, a mental health advocate, and a leader in the Women in Recruitment Leadership movement.

🔗 Connect with Lysha
LinkedIn: Lysha Holmes

Website: QUI Recruitment

Connect with Mark Whitby
Free 30-Minute Strategy Call

LinkedIn: Mark Whitby

Instagram: @recruitmentcoach
X: @MarkWhitby

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