American Glutton

How Food Trends Go Viral and Who Really Profits


Listen Later

Is your favorite superfood actually a marketing success story? Ethan sits down with Natalie Alibrandi, a nutrition and food science expert who helps take products from concept to commercialization, to unpack how food trends are born. They explore the rise of kale, goji berries, cottage cheese hacks, and the powerful role marketing plays in shaping what we believe is healthy.


Natalie breaks down formulation, regulation, and the realities of the food industry, while Ethan digs into how consumer psychology drives demand.


HIGHLIGHTS

00:00 Introduction and Natalie’s Background

05:42 How Food Trends Are Born

12:18 The Rise of Superfoods

18:47 Marketing vs Nutritional Reality

26:15 Product Formulation and Food Science

34:02 Consumer Psychology and Health Claims

42:30 The Business of Health Foods

50:11 Regulation, Labels, and Transparency

58:27 Social Media and Trend Acceleration

01:05:44 Final Thoughts and Takeaways

Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

American GluttonBy American Glutton

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

2,900 ratings


More shows like American Glutton

View all
The Joe Rogan Experience by Joe Rogan

The Joe Rogan Experience

229,674 Listeners

The Rich Roll Podcast by Rich Roll

The Rich Roll Podcast

11,904 Listeners

Mind Pump: Raw Fitness Truth by Sal Di Stefano, Adam Schafer, Justin Andrews, Doug Egge

Mind Pump: Raw Fitness Truth

12,154 Listeners

This Past Weekend w/ Theo Von by Theo Von

This Past Weekend w/ Theo Von

27,989 Listeners

Mark Bell's Power Project by Power Project Studios

Mark Bell's Power Project

1,572 Listeners

Scheananigans with Scheana Shay by Dear Media

Scheananigans with Scheana Shay

8,719 Listeners

The Proof with Simon Hill by Live better for longer

The Proof with Simon Hill

2,638 Listeners

The Genius Life by Max Lugavere

The Genius Life

4,946 Listeners

The Jordan Syatt Podcast by Jordan Syatt

The Jordan Syatt Podcast

3,807 Listeners

The Peter Attia Drive by Peter Attia, MD

The Peter Attia Drive

8,043 Listeners

Fully Tilted Podcast by BOB MENERY

Fully Tilted Podcast

11,047 Listeners

RP Strength Podcast by Nick Shaw

RP Strength Podcast

547 Listeners

The Her Voice Podcast by ActionPark Media

The Her Voice Podcast

70 Listeners

No Gruffs Given with Sean Avery by ActionPark Media

No Gruffs Given with Sean Avery

1,535 Listeners

The Gabby Reece Show by Dear Media

The Gabby Reece Show

959 Listeners

The Festival Rules by ActionPark Media

The Festival Rules

21 Listeners

Flashbacks with Jessica Hall and DeAnna Stagliano by ActionPark Media

Flashbacks with Jessica Hall and DeAnna Stagliano

271 Listeners

Victory the Podcast by ActionPark Media

Victory the Podcast

5,899 Listeners

Comeback Kids by ActionPark Media

Comeback Kids

34 Listeners

THE DOSSIER by CRIMINAL MINDED MEDIA

THE DOSSIER

522 Listeners

Huberman Lab by Scicomm Media

Huberman Lab

29,272 Listeners

Docs Who Lift by Docs Who Lift

Docs Who Lift

422 Listeners

The Dr. Gabrielle Lyon Show by Dr. Gabrielle Lyon

The Dr. Gabrielle Lyon Show

1,246 Listeners

The Dr. Layne Norton Podcast by Layne Norton

The Dr. Layne Norton Podcast

309 Listeners