In this episode of The Modern Hairstylist Podcast, host Hunter Donia is joined by marketing expert Jodie Brown to break down exactly how independent hairstylists can position themselves to stand out in a saturated market — and confidently charge premium prices in 2025.

With client expectations evolving and competition fiercer than ever, offering great hair isn’t enough. Hunter shares the strategies that elevate your client experience, increase your perceived value, and create a luxury feel that keeps clients loyal — even when your prices are higher than the salon down the street.

If you want to know how to build a high-end experience that clients can’t stop talking about (and are happy to pay top dollar for), this episode is a must-listen.

Key Takeaways:

🔹 Personalization Pays Off: Learn why clients are willing to spend more when their experience feels custom-built just for them — and how to implement personalized touches that actually matter.

🔹 Beyond Great Hair: Discover why beautiful balayage or perfect blonding isn’t enough to justify premium prices — and what truly sets top-earning stylists apart.

🔹 Systematizing Luxury: How to create a consistent, high-end client experience (even on your busiest days) by using simple systems that ensure every guest feels valued.

🔹 The Secret to Retention: Uncover the surprising reasons clients leave — and how a small communication shift can massively boost client loyalty and referrals.

🔹 Luxury Without Burnout: Hunter shares how to deliver a premium experience without overextending yourself, so you can protect your energy while still exceeding client expectations.

Why You Should Listen:

If you’re ready to charge what you’re worth without the fear of losing clients — and want to feel confident that every client who sits in your chair understands the value you bring — this episode will show you exactly how to blend personalization, smart systems, and next-level service into a sustainable, high-end salon experience.

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