Ads get a bad reputation in the Med Spa world, but it's not the ads that fail… it's the lack of a smart back-end system to make them work. In this episode, I share the exact strategy that helped me turn a $97 front end offer into over $340K in less than seven months. I talk about why you shouldn't try to convert everyone, how to filter intentionally, and what really separates cold traffic that works from cold traffic that wastes your money. I also share how one of my clients went from doubting to tripling her revenue. Get ready to convert the right ones into lifetime clients.

HIGHLIGHTS

• Converting everyone should not be the goal of your ads.

• How a single $97 offer generated $340K+ in revenue.

• What makes a back-end system truly profitable.

• The ad agency costs I confidently pay.

• Why Meta, Google, and YouTube ads do work (if done right).

• The two non-negotiables for converting cold traffic.

RESOURCES + LINKS

Apply for The Med Spa Advantage HERE

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Heather: @heatherterveen

Website: heatherterveen.com