In this episode, we are joined by Cara from Seguno, who shares the smart strategies for using discounts that work, without cutting into profits!

We cover when to discount, how to create unique codes, automating sales emails, boosting order value, and why positioning matters just as much as the offer itself.

Plus, we’ll explore student, friends, and affiliate discounts that work.

Check out the full discounting report here: https://seg.uno/2025discounts

Key takeaways:

0:00 In today’s episode…

2:11 Meet Cara from Seguno

6:13 IF & WHEN to discount

11:40 How to create unique codes 

13:19 How to Automate Sales Email with the Discount Code

15:05 Examples of discount codes done well

18:00 How to drive average order value up with discounts

20:11 The Power Of Product Positioning

23:32 Student & Friends discounting

28:47 Affiliate Programmes that work

32:53 Why To Use Unique Discount Codes

36:02 Get The Discounting Report

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Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer

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Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp