Jess Fiaschetti is the President of OutsidePR, a boutique public relations firm specializing in the outdoor and endurance sport markets. They represent brands like HOKA, Cotopaxi, Red Bull, Wild Rye, Oiselle, Sun Valley Resort, among many others. We talk about OutsidePR's expansion to the Australian and New Zealand market, building long-term relationships with clients, what makes the outdoor space unique for PR, how the changes in media are impacting PR generally, how to measure ROI for clients, and a lot more!

 

Links:

• Wild Fang's Debbie Harry capsule -- Lutze's BPC
• Cotopaxi Founder Davis Smith on HIBT (first, second) -- Dylan's BPC
• Basecamp Outdoor Jobs
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