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🔥 In this episode, John, Mike, and Sofia break down the surprisingly common habits that cause law firms to fall behind without even realizing it. From pausing marketing when things get busy to scrambling when the pipeline dries up, they dig into the reactive decisions that create the dreaded feast–or–famine cycle. This conversation is a must-listen if you want steadier growth, more predictable revenue, and a marketing strategy that actually supports your long-term goals.

📌 Key Takeaways:

• How reactive choices quietly weaken your marketing results
• Why stopping marketing during busy seasons becomes a costly mistake
• How to break the feast–or–famine cycle for good

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