This can transform your business strategy... That's what I thought during my recent conversation with Indi Young. Indi recently published a book titled Time to Listen.

Here's my summary of the book. It teaches you how to design services that are less harmful, more accessible, and in the end, better for business through the "simple" act of listening. Basically, transforming open and honest conversations with your customers into one of your most valuable assets. But if it's that easy, why isn't everyone doing it?

Well, Indi argues that we first need to become better listeners. So what does that mean, and what is the path to get there? Can anyone do it, or is it a natural-born talent? You'll get all the answers in this episode.

By the way, if you fear business stakeholders will disregard qualitative research through listening as subjective and anecdotal, you're in for a surprise!

Enjoy the conversation.

--- [ 1. GUIDE ] ---

00:00 Welcome to episode 165

--- [ 2. LINKS ] ---

--- [ 3. CONTEST ] ---

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https://go.servicedesignshow.com/episode165

--- [ 4. CIRCLE ] ---

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