A recovering banker and management consultant, Melita Cyril had her eyes (and ears) open for different entrepreneurial ideas during her maternity leave. When her baby boy suffered from eczema and she struggled to find the right socks for his sensitive feet, she started Q for Quinn - a company that sells gentle, comfortable socks for the entire family.

We talk through:

• Her journey as a "mompreneur" of a family apparel brand
• Strategies to increase AOVs, despite selling a low priced item
• Why and how she incorporated social impact into her mission
• How she get early traction

Melita is a mom of two kids and in addition to running Q for Quinn, she is also a children’s book author. Melita holds an MBA from the University of Toronto and a BSc (Hons) Economics from the London School of Economics.

Links Mentioned

• Q for Quinn - Use code KURTSPECIAL to save 15% on socks (because everyone can use more comfortable socks.)

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