One strategy we use to become the authority in our eCommerce niches is promoting content on social media that attracts our target audiences and repels those who are not interested.

However, we don’t just do this to build engagement.  We do it to build remarketing audiences to whom we can promote offers.

Because the money is made in the offer campaigns and not in the content promotion campaigns, people often ask “how much money should I spend promoting content on social media?

Anton answers that question in today’s episode of the eCommerce Lifestyle podcast.

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