How much should you spend on marketing? This is a question I get asked all the time. 
 When profits shrink, marketing is often one of the first line items in the budget to go.  
 This is a mistake. When done correctly, marketing is a signficant revenue-driver. When you cut back on marketing costs, revenue (and profit) declines along with it.  
 I talk through the 5 marketing channels that work best in my practice.  
 Plus, I share my 5 favorite business books that I recommend to practice owners. 
 LINKS 
 Steal my 2024 annual marketing calendar for free. Get it here: https://hubs.la/Q02hkPLB0 
 Access my free, on-demand marketing course for practice owners: https://getbreathrough.com/marketingcourse

How Much Should You Spend on Marketing?

Each week, the Grow Your Practice Podcast with Chad Madden of Breakthrough brings you no-nonsense marketing & business growth strategies that deliver new patients and higher profits.

Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.

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3 Keys to Increasing Profit Margins Despite Declining Reimbursements Are declining reimbursements crushing your practice growth goals? Listen in and learn tactics for physical therapy practice owners to combat financial pressures such as inflation and declining reimbursements.  This episode covers 3 keys to increasing profit margins and an in-depth look at the new course, 'Profitability Under Pressure.'  Discover tools and strategies for improving schedule filling, payer mix, and patient lifetime value, as well as how to implement these tactics.  To apply to Profitability Under Pressure today, click here: getbreakthrough.com/apply/ - a limited number of scholarships are currently available to early bird applicants for the upcoming cohort. 

3 Keys to Increasing Profit Margins Despite Declining Reimbursements

If you’re like many owners, your revenue per visit stays the same. For others, it’s slightly decreased. These rates are not keeping up with inflation. This is a problem. 
 We put together an educational session in a webinar to address this issue. 
 In this episode, I go over:A simple 4-step process any owner can do to create a planHow owners have increased their rev/visit up to $20/visitThe 12 tactics you could implement to increase your rev/visitTools successful owners are using to increase their profits

 We have all dealt with reimbursement cuts, inflation, market pressure, undervalued in the market, but it doesn’t have to stay that way. 
 If you’re feeling the pressure of shrinking margins, you’re doing well and you want to stay ahead, and you enjoyed this Secrets to Revenue Per Visit webinar episode, I invite you to enroll in our next course, Profitability Under Pressure. We also have an Early Bird Scholarship. 
 Deadline is April 30th. You want to save your spot so you don’t miss out. 
 Go hear to sign up for our next webinar, Profitability Under Pressure, and apply to our scholarship: https://offer.getbreakthrough.com/application-pup-short-form

Secrets to Increasing Revenue Per Visit

Navigating the Pressures of Private Practice: Revenue, Profit Margins, and Staffing This episode delves into the primary concerns of private practice owners as revealed by a recent national survey: revenue per visit, profit margins, and staff retention.  The discussion highlights the challenges of declining revenue per visit, influenced by factors like insurance company policies and inflation. Strategies for improving financial health, such as understanding and managing expenses, maximizing profitability, and optimizing clinician schedules, are explored.  Chad also touches on effective management and marketing techniques, including the importance of reactivations, referrals, and optimizing insurance relations. Real-life examples and solutions for increasing clinic profitability and revenue per visit are provided, emphasizing the importance of looking into business metrics and planning strategically for growth and stability. Ready to learn how you can improve your practice's financial health? Apply for Profitability Under Pressure and learn how you can see $10K more in profits guaranteed. 

Should You Worry About Revenue Per Visit?

Have you invested in laser therapy or shockwave modalities? If you're like most PT private practice owners, acquiring the device is only the beginning - getting patients to buy in and purchase cash-based treatment packages is a whole other ballgame.  Join Chad Madden as he teams up with Mark Callanen from Enovis during a previously-recorded live webinar to unveil powerful strategies for elevating cash-based revenue in private physical therapy practices.  Discover how integrating cash-based services can counteract dwindling insurance reimbursements and propel practice profitability to new heights. During the live webinar, Chad and Mark delved into pivotal topics, including:Introduction to Cash-Based Revenue Strategies: Learn the essentials of maximizing cash-based revenue and its transformative impact on practice growth.Unveiling the Power of Cash-Based Services: Explore the significance of incorporating cash-based services amidst evolving market dynamics.Strategies for Profit Maximization: Uncover operational tips and insights for seamlessly integrating technologies like light force laser and shockwave therapies into your practice.
Gain valuable insights from real-world case studies showcasing the tangible benefits of implementing these strategies, from amplified revenue streams to enhanced patient outcomes. Plus, discover practical resources to kickstart your journey towards practice prosperity. Want to learn more: visit getbreakthrough.com/enovis today! If you want help elevating your PT practice growth and improving your profitability, cash-based services are only one of many, many strategies. Learn the rest and get 90 days of support during the Profitability Under Pressure Program. You'll increase your profits by $10K guaranteed.  Visit getbreakthrough.com/apply to see if you're eligible for current scholarships. 

Learn The Best Strategies for Generating Cash-Based Revenue For Your Private Practice

Throwback Episode from September 2021:  "Practice Owner & author Steve Line Shares How to Grow Your Practice with “The Feel Good Experience" Join Chad Madden for an insightful conversation with Steven L. Line, the author of "The Feel-Good Experience: Growing Your Physical Therapy Practice with 5-Star Customer Service." In this engaging episode, you'll discover ways you can revolutionize the patient experience in your practice. Tune in to learn about efficiency, management strategies, team development, and using metrics for healthcare practice growth and success. "The Feel-Good Experience" provides a comprehensive game plan for healthcare providers, practice owners, and managers to enhance their practices through an integrated approach focused on the patient experience.  Steven's practical step-by-step guide is a must-read for anyone seeking better outcomes for their patients, their team, and their practice. Take the first step towards creating a truly exceptional patient experience in your healthcare practice.  Are you ready to grow your practice... but are unsure of where to start? Click to schedule a Complimentary Growth Assessment with a Breakthrough Program Director and gain valuable insights for your practice growth potential.  Steve's Book is Available Here

How Much Should You Spend on Marketing?

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