In Episode 157 of the Scratch Agency Podcast, Stephen Turnbull and Shawn Fitzgerald sit down with Nicholas Sakha, founder of Saka Agency and creator of Insurance Creators, to break down how he built a $28M agency by leveraging content, consistency, and relentless execution.

Nicholas shares his 9-year journey from cashing out his 401k to start a captive agency, scaling through internet leads and outbound sales, and eventually building a powerful personal brand through social media. He dives into what actually works in content today, why most agents overcomplicate it, and how shifting from “insurance education” to personal perspective unlocked growth.

We also get into hiring, scaling teams, setting expectations, balancing inbound vs outbound marketing, and the mindset required to go all-in on growth. Nicholas opens up about mistakes, lessons learned, and what he would do differently if starting over.

🔍 If you’re thinking about building your brand, generating leads through content, scaling your agency, or going all-in on your business — this episode delivers real, tactical insight from someone in the trenches.

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🕒 Timestamps:

00:00 – Introduction & Meet Nicholas Sakha

03:45 – From Banking to Betting on Himself (401k Story)

08:20 – Building the Agency from Scratch

13:10 – Content Strategy & Going Viral

20:00 – Why Personal Brand Beats Insurance Education

27:30 – Organic vs Paid Leads (50/50 Strategy)

34:15 – Should Producers Create Content?

40:20 – Sales First: The Key to Early Growth

46:50 – Scaling Teams, Hiring & Expectations

53:40 – Mistakes & What Nicholas Would Do Differently

58:30 – Where to Find Nicholas & Final Thoughts

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