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Knowing how often to adjust PPC campaigns can make or break ad performance. Data sufficiency is key to deciding the right timing for bid changes, keyword pauses, or optimizations. Learn how spending levels, campaign maturity, and keyword performance guide the best adjustment frequency.

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Timestamps
00:00 - How often to adjust PPC campaigns
01:20 - Importance of data sufficiency in campaign changes
02:55 - Checking new campaigns for early performance issues
04:46 - Setting a daily PPC budget for new products
07:02 - Why you shouldn’t negate a high-performing keyword
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