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John Tsai, founder of The Align Group and one of Vancouver’s most prolific real estate creators, shares how copying a viral reel—literally word-for-word—earned him 50,000 followers overnight. From grinding 14-hour days as a prospector to becoming a full-blown marketer with a content team and 5,000+ posts, John explains how he balances brand-building, agent recruitment, and real estate growth using authenticity, consistency, and smart delegation. He walks through his batching process, the content hacks that work (and don’t), and how agents can stop overthinking and start showing up.

➡️ Show Links

https://www.instagram.com/tsairealestate/
https://www.youtube.com/c/JohnTsaiPREC
https://www.linkedin.com/in/john-tsai-78b96512/

➡️ Key Segments

00:00 – How Copying a Reel Gained Him 50,000 Followers
01:03 – From Prospector to Marketer: The Evolution
02:48 – “Marketing-Based, Prospecting-Enhanced”
04:02 – Building Brand Through Authenticity
06:15 – The Accidental Beast Brand
08:21 – Why Most of His Content Is “Garbage” (and Why That Works)
10:44 – Batching Content and Creating Consistently
12:13 – Rip Off & Duplicate: The Cold Calling Viral Hack
13:27 – Attracting Clients (and Agents) Through Instagram
14:54 – Real Estate Content That Converts
16:03 – Buy Back Your Time: The 80% Rule
7:45 – Why You Need to Leave Your Calendar Open
18:59 – Don’t Work In the Business, Work On It
20:32 – Riches Are in the Niches: Final Advice

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