Anyone can use social media as a way to drive traffic to their business, it's just about learning how to! Today on the International Personal Brand Podcast, we are joined by the incredible realtor and YouTube sensation, Sarah Maslowski to dive deep into this topic. Tuning in, you'll hear all about our guest's career, what drew her to YouTube, how she curates her content, her recording and post-production process, and so much more! We delve into the importance of consistency when it comes to starting a YouTube channel before Sarah reminds us that views and followers mean nothing until they convert into sales. She even shares some title and thumbnail tips for new YouTubers. Finally, our guest talks us through how to create calls to action in YouTube videos. To hear all this and find out how you can make evergreen content on YouTube, press play now!