Second Nature

How Red Bull Rampage Made A Huge Step Forward


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We are on the cusp of a meaningful inflection point in the world of mountain biking. For the first time in its 20+ year history, Red Bull Rampage will welcome an entire field of women to the event. This wasn't a snap decision, it came from dedicated people like Katie Holden, who worked with the brand, the event organizers, and the riders to create the momentum to make this a reality. In this podcast, we dig into the backstory of how this came to be - and we have an unfiltered conversation about the struggles and successes that eventually unlocked such an important opportunity for the sport of mountain biking.

 

Links:

Red Bull Rampage: https://www.redbull.com/us-en/events/rampage

Women's Roster: https://www.redbull.com/us-en/events/rampage/women-athlete-roster

Red Bull Formation: https://www.youtube.com/watch?v=UvgbMsrgAC0

Katie's Trophy Truck Jump in Mexico: https://www.youtube.com/watch?v=UbHJO42lBCc

Casey Brown: https://www.instagram.com/casey__brown__/

Rebecca Rusch - Blood Road: https://www.redbull.com/us-en/films/blood-road

 

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

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Second NatureBy Dylan Bowman & Aaron Lutze

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