[EXPERT VOICES, UNFILTERED]

Today I'm catching up with one of my biz besties, Ruby Lee, and letting you listen in😎 We talk about how she moved from running multiple high-ticket masterminds to a simple, low-ticket, daily-sales model that feels lighter, more profitable per unit of energy, and wildly her. We also get honest about rough seasons, rebuilding your spark, and creating from flow (not the algorithm).

If you've ever wondered whether low-ticket "micro-offers" can attract high-ticket buyers (spoiler: yes), how to keep sales coming in every day without launches, or how to write emails people actually want to read, this one's your jam.

In this episode, we cover:

• The pivot: Why Ruby paused her masterminds after a draining year and what she did first (a $7 "vision doc" that did $1K in 48 hours).

• Low-ticket ≠ low value: Pricing at $17–$27 while keeping average order value $300–$500 with bumps & upsells.

• Evergreen momentum: Turning live workshops into always-on products and selling them daily.

• High-ticket buyers do buy low-ticket: How micro-offers become a trust-building preview that leads to Ruby's mastermind—without a hard pitch.

• Email, but human: Ruby's daily, diary-style emails (sometimes two sentences!) that drive clicks and sales.

• Flow over formulas: Letting your unique genius lead—even when your topic or offers evolve.

Quotables

• "I didn't quit high-ticket—I stopped leading with it." —Ruby

• "My freebie is my long-form content. The guides are the paid shortcut." —Ruby

• "Low-ticket isn't small—it's simple. And simple sells daily." —Meg

Resources & Mentions

• Ruby's podcast: Flow State Business Podcast: https://podcasts.apple.com/us/podcast/flow-state-business/id1384762015

• Ruby on Instagram: @rubylee: https://www.instagram.com/_rubylee_/

• My episode on Ruby's podcast : Being the Breadwinner + Mother + and Entrepreneur: https://podcasts.apple.com/us/podcast/being-the-breadwinner-a-mother-an/id1384762015?i=1000730661893

Connect with Meg

• Instagram: @meganyelaney: https://www.instagram.com/meganyelaney

• Get the Business Story Blueprint: https://meganyelaney.com/business-story-blueprint

If this episode helped: send it to a biz bestie, rate & review Business Not As Usual, and tag us with your biggest takeaway. 💥