Sales isn’t what it used to be—and if you’re still using tactics from even 12 months ago, you’re already behind. In this hard-hitting episode of Profit Made Simple, Coach Dan Henderson is joined by sales expert Kevin Frazier to unpack how the landscape of sales has transformed in 2025 and, more importantly, what you must do differently to stay ahead.

Together, they break down the four non-negotiables reshaping the way we sell: speed to lead, personalisation, conversational sales, and leveraging cutting-edge technology. From Tesla’s lightning-fast lead response to AI-powered chatbots booking sales calls while you sleep, Dan and Kevin share the strategies that are working right now. Learn why the hard close is dead, how to build trust before your prospect even meets you, and how to blend automation with human touch to create unbeatable systems.

Whether you’re a gym owner, coach or online business operator, this episode is your roadmap to sales success in the new era. Don’t just keep up—get ahead.

Our favourite quotable moments:

“Nothing will change your sales outcomes more than speed to lead.” – Dan Henderson

“It’s hard to be heard in a world which never stops talking.” – Kevin Frazier

“People want personalisation, not persuasion.” – Dan Henderson

“You have to embrace tech and turn that into personalisation. It’s a combination of both.” – Kevin Frazier

Resources:

Dan Henderson - ⁠Website Instagram Facebook YouTube

About Kevin:

Kevin Frazier is a seasoned sales coach and trainer who helps fitness professionals and business owners create world-class sales systems that convert with confidence and ease. With decades of experience and a track record of results, Kevin is a trusted authority on the evolution of sales in the digital age.

About Dan:

Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Related: sales strategy, AI sales tools, personalisation, speed to lead, fitness business, coaching, automation, sales systems, conversational selling, tech in sales, modern sales