John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠ and Mateo Lopez sat down with Melissa Shevchenko (https://www.instagram.com/fitgirlsrock.melissa/), an online fitness coach whose business profits $500k/yr, to talk about how she grew a big business without having a big following.

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Show notes:

(1:29) Introducing Melissa & how she started her online coaching business

(3:27) Peak in-person training revenue vs. online coaching

(5:29) How to get clients on social media

(7:50) Who does Melissa target?

(8:46) How Melissa packages and prices her services

(13:39) Using Facebook and top-notch customer service to convert leads into clients 

(17:58) How Melissa draws people into her Facebook Group

(20:21) How Melissa's husband got involved in the business

(22:45) Why Melissa transitioned from in-person training to online coaching

(28:50) How does Melissa retain clients after her 6-week challenge

(32:08) Does a target market help build a better community?

(33:10) What Melissa's long-term program entails

(35:14) What are Melissa's goals for the business?

(38:54) What does Melissa's marketing look like?

(39:34) What skillsets do you need to be an online coach?

(41:15) What does the sales process look like?

(43:31) Overcoming imposter syndrome

(47:34) Melissa's advice for starting an online business

(49:59) Where to go if you want to find Melissa