#542 What if every piece of jewelry you wore told a story? In this inspiring episode hosted by Kirsten Tyrrel, Tiffany Jazelle, founder of T. Jazelle, shares how she transformed her creative outlet into a thriving handmade jewelry brand rooted in meaning, storytelling, and heart. From humble beginnings on Etsy to landing a spot on QVC, Tiffany walks us through her entrepreneurial journey — building a purpose-driven brand, navigating grief, balancing business with motherhood, and growing a loyal customer base through authenticity and connection. You’ll learn how she uses weekly product drops, live selling, and micro-content storytelling to keep customers engaged — and how staying true to her “why” has helped T. Jazelle stand out in a crowded market. Whether you’re building a physical product business or a personal brand, this episode is packed with valuable insights and encouragement!

What we discuss with Tiffany:

+ Starting T. Jazelle after college

+ Jewelry with meaning and storytelling

+ Growing from Etsy to QVC

+ Building a brand through personal connection

+ Navigating grief and finding purpose

+ Handmade in Cape Cod by women

+ Weekly product drops and live selling

+ Importance of knowing your “why”

+ Challenges and lessons from wholesale

+ Balancing creativity, business, and family

Thank you, Tiffany!

Check out T. Jazelle at TJazelle.com.

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