The Saco Drive-In was at risk of going out of business. New movies were being released in digital format, requiring a nearly $100,000 investment in a digital projector. 

However, Honda's Project Drive-In was going to provide the needed projectors to five drive-ins around the country. Ry Russell, one of the owners of the Saco Drive-In went to work, leveraging social media to get the word out.

Hear how he used social media to save New England's oldest drive-in in this episode of The Marketing Agents Podcast.

http://www.themarketingagents.com/18