In this episode of Take-Away with Sam Oches, Sam talks with Brandon Knudsen, cofounder and CEO of Ziggi’s Coffee, a Colorado-based franchise that is closing in on 100 locations. Brandon started Ziggi’s with his wife Camrin in 2004 after convincing her to drop out of college and move to Colorado with him to start a business. They spent 12 years experiencing all of the hardships of running a business, grinding their way to 6 locations before franchising Ziggi’s. Brandon joined the podcast to talk about how that experience helps the Knudsen’s excel at being franchisors and how Ziggi’s is standing out in an increasingly crowded coffee category.  

In this conversation, you’ll find out why:

• Hard work does not go unnoticed
• Partnerships aren’t for everyone 
• Some of the best ideas come when you’re backed into a corner
• Customers sometimes come for the relationship, not the product
• Every restaurant brand should see growth as a marathon, not a sprint 
• Even hot markets with lots of competition have pockets of opportunity 
• The grind of entrepreneurship is a great precursor to being a franchisor

Have feedback or ideas for Take-Away? Email Sam at [email protected].