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Jonathan Retseck founded RXR Sports to work with athletes, explorers and storytellers in outdoor brands. It didn't take long before RXR amassed what is arguably the dream team of athletes under management. Alex Honnold, Jimmy Chin, Rich Roll and many more are part of their stacked roster of talent. But the story goes well beyond the transactional nature of sponsorship - what RXR does to build deep partnerships with intention has led to some incredible media output, the most well known being films like Free Solo and Meru. In this unfiltered conversation with Jonathan, we talk about the founding of the agency and the challenges of maintaining a roster as heavy as theirs.
Show Notes:
Jonathan Retseck: https://www.linkedin.com/in/jonathanretseck/
RXR Sports: https://www.rxrsports.com/
Jimmy Chin: https://www.instagram.com/jimmychin/
Meru (Film): https://www.merufilm.com/
Free Solo (Film): https://films.nationalgeographic.com/free-solo
Kate Courtney: https://www.instagram.com/kateplusfate
She Sends Racing: https://www.shesends.it/
RXR Speakers: https://www.rxrsports.com/live
Voicing Change Media: https://www.voicingchange.media/
BPC: Brand, Product, Content
Shane Parrish - The Knowledge Project: https://www.youtube.com/@tkppodcast
Farnum Street: https://fs.blog/newsletter/
Clear Thinking (Book): https://fs.blog/clear/
Small Brand Mentality (Channel): https://smallbrandmentality.substack.com/
Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media
Meet us on Slack: https://www.launchpass.com/second-nature
Follow us on Instagram: https://www.instagram.com/secondnature.media
Subscribe to our newsletter: https://www.secondnature.media
Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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Jonathan Retseck founded RXR Sports to work with athletes, explorers and storytellers in outdoor brands. It didn't take long before RXR amassed what is arguably the dream team of athletes under management. Alex Honnold, Jimmy Chin, Rich Roll and many more are part of their stacked roster of talent. But the story goes well beyond the transactional nature of sponsorship - what RXR does to build deep partnerships with intention has led to some incredible media output, the most well known being films like Free Solo and Meru. In this unfiltered conversation with Jonathan, we talk about the founding of the agency and the challenges of maintaining a roster as heavy as theirs.
Show Notes:
Jonathan Retseck: https://www.linkedin.com/in/jonathanretseck/
RXR Sports: https://www.rxrsports.com/
Jimmy Chin: https://www.instagram.com/jimmychin/
Meru (Film): https://www.merufilm.com/
Free Solo (Film): https://films.nationalgeographic.com/free-solo
Kate Courtney: https://www.instagram.com/kateplusfate
She Sends Racing: https://www.shesends.it/
RXR Speakers: https://www.rxrsports.com/live
Voicing Change Media: https://www.voicingchange.media/
BPC: Brand, Product, Content
Shane Parrish - The Knowledge Project: https://www.youtube.com/@tkppodcast
Farnum Street: https://fs.blog/newsletter/
Clear Thinking (Book): https://fs.blog/clear/
Small Brand Mentality (Channel): https://smallbrandmentality.substack.com/
Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media
Meet us on Slack: https://www.launchpass.com/second-nature
Follow us on Instagram: https://www.instagram.com/secondnature.media
Subscribe to our newsletter: https://www.secondnature.media
Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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