Struggling to turn leads into loyal members? What worked for this Florida gym could work for you too.

Welcome to Gym Marketing Made Simple—the go-to podcast for boutique gym owners who want to simplify their marketing, attract the right clients, and make more money.

Episode Highlights

In this episode, Dario Aviles, owner of North Naples CrossFit, shares how he achieved a 27% year-over-year growth and increased retention by 20%, all while streamlining operations through expert marketing and sales mentorship. He breaks down the systems, mindset, and mentorship investments that helped his gym thrive without chasing quick wins.

Key Insights

• 60 new signups in 3 months with a $200 average revenue per member

• The gym invested ~$3,400/month and saw a 10x ROI from expert mentorship

• Why a solid sales process is more important than high ad spend

• Long-term growth comes from consistency, not constant reinvention

• The role of expert support in freeing up time to focus on delivering a premium product

Episode Chapters

00:00 Intro

01:31 Lessons in Affiliate Ownership

08:29 Success Metrics and Sales Process

08:46 The Role of Experts and Long-Term Growth

12:16 Pinnacle Group and Future Plans

19:33 Final Thoughts and Advice

Call to Action

If you found this episode helpful, share it with another gym owner who needs to hear this. Follow the show so you don’t miss what’s working for other thriving gym owners.

Supporting Information

Dario’s Facebook

North Naples CrossFit

Closing

Thanks for tuning in to Gym Marketing Made Simple. See you next episode—and remember, the right systems and support can take your gym further than doing it all alone.