Within the industry, the majority of fitness business owners are male while the majority of consumers are female. This has led to many female consumers having poor experiences with exercise and fitness. Emma Hokayem was initially one of those women. After noticing the gap in the market (which still remains HUGE today) Emma is the proud Founder & CEO of EH Fitness which specifically helps women to overcome many challenges that the current system ignores. In doing so she's tripled her business in under 12 months! Find out the secret to a super successful fitness business whilst helping hundreds of women in the fitness space.

In this episode, Emma shares:

• The challenges faced being a woman running a business

• The education around post-natal exercise and menopause

• How she wants to create change in a male dominated industry for education around the issues women are facing and how exercise can have a hugely positive impact

For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast

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Connect with Emma on Instagram: https://www.instagram.com/eh_fitness_edinburgh/