Dane McCarthy owns West Village Athletic in New York City. He signed up for mentorship with Two-Brain Business only looking for some casual tidbits and content suggestions.

What he got was a mentor dedicated to helping him overhaul his business—and 80 new clients in the first 30 days.

Here's how.

Links:

West Village Athletics
Gym Owners United

Timeline:

1:18 – Starting RampUp out of sheer anger.

3:34 – Revamping the intake process.

4:56 – The power of the sales binder.

6:17 – What’s the deal with squads?

9:51 – Seeking mentorship.

11:14 – When he knew it was working.

13:03 – Conquering the fear of the rate increase.

15:56 – Making it in Manhattan.

18:13 – Getting staff on board with changes.

19:36 – Creating a staff playbook.

23:37 – Looking to the future: Making more money with more services.

28:14 – The cost of mentorship: Is it worth it?