On this episode of the Secrets of the Top 100 Agents, host Juliet Helmke interviews Andrew Cumming, lead agent at Place Estate Agents, Kangaroo Point in Brisbane, about how social media helped him gain entrance into the world of luxury listings. Andrew shares how he leveraged social media, specifically TikTok, to grow his audience and increase sales success. He emphasizes the importance of personal branding, providing value to viewers and having fun with content creation. The lead agent also discusses the biggest mistakes he sees real estate agents are making on social media, and reveals his personal position on the new platform Threads. Make sure you never miss an episode by subscribing to us now on Apple Podcasts. Did you like this episode? Show your support by rating us or leaving a review on Apple Podcasts (REB Podcast Network) and by liking and following Real Estate Business on social media: Facebook, Twitter and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend a voice to the show, email [email protected] for more insights.