Join Sasha Berson as he speaks with Kerri Coby White, Co-Founder and CEO of KerriJames

👉 Sasha and Kerri explore:

— How to build a self-sustaining system that turns leads into clients, clients into advocates, and advocates into referral engines​.

— Why quick activation campaigns must work alongside a long-term branding and referral strategy​.

— How successful firms create momentum in marketing and operations to grow with less effort over time​.

— Why law firm owners must step out of the legal work and focus on being brand ambassadors and business leaders​.

👉 Main Takeaways from the Episode:

— Marketing isn’t about running ads; it’s about building a repeatable, compounding system that lowers acquisition costs over time​.

— Kerri also shares how law firms can use AI tools to scale intake, marketing, and even training while keeping the human touch where it matters most​.

— The best firms balance short-term lead gen (ads, PPC) with long-term strategies like SEO, referrals, and local community marketing​.

— Growth isn’t just about marketing; it’s about ensuring every lead converts smoothly and stays engaged​. 

📰 About Kerri Coby White:

Kerri is a consultant, speaker, and author with years of experience helping law firms grow using proven business strategies. Her book, The Law Firm Growth Machine, provides a step-by-step system for firm owners to streamline operations, increase profitability, and scale sustainably.

📞 Connect with Kerri Coby White:

• Website: https://www.kerrijames.co/ 

• LinkedIn: https://www.linkedin.com/in/kerricobywhite/

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law/

• Instagram: https://www.instagram.com/grow_law/

• YouTube: https://www.youtube.com/@growlaw

• Facebook: https://www.facebook.com/growlaw

• Email: [email protected]

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/