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This week, we’re rewinding a very popular episode of the podcast—and trust me, it hits even harder right now.

If you’ve ever thought about adding a digital layer to your product-based business—or if you’re quietly wondering what’s next for you beyond the stockroom or sales floor—this episode is a must-listen.

I’m diving into why digital products aren’t just for “online coaches” or influencers, and how you, as a retailer, maker, or brand founder, can turn your skills, story, or process into something scalable and impactful.

Whether it's a course, a workshop, a downloadable guide, or a membership—this episode will open your eyes to what's possible when you stop trading time for money and start thinking like a Digital CEO.

PLUS: You’ll hear from my own coach, James Wedmore, as he breaks down exactly how to get started, even if you have zero audience and no idea where to begin.

🎯 What You’ll Learn:

• Why digital products can be the perfect addition to a physical product biz
• Real-life examples from my own clients and James' community (think: HR consultants, teachers, knitters, dog trainers—you name it!)
• How to monetize before you make it and validate your idea first
• The biggest mindset shifts that make a scalable business possible
• What I learned from sitting in a room with multi-6 and 7-figure digital business owners
• Why now is exactly the right time to explore this in your own business journey

🛠 Resources & Links:

• 🎥 Register and Watch the free Rise of the Digital CEO training with James Wedmore here.
  
  
• 💬 Join my private watch party + discussion group here
  
  
• 💡 Want to chat about whether a digital offer is right for you? DM me on Instagram @thelotco or send me an email via my website.

💖 Loved this episode?
Share it with a friend who's craving more freedom in their biz, or leave a review on Apple Podcasts to help more product-based founders find this show!

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I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

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Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.