let's make YOU-CODED content! step 1: creating your lifestyle pillar (aka an IMC essential when it comes to social strategy). TOO MANY TIMES i see creators + entrepreneurs over complicate their personal brand and SUCK THE FUNNNNN out of it. listen, YOUR BRAND IS YOUR VIBE and your strategy SHOULD leverage your authenticity.  call it little easter eggs of your personality within your feed (just like your favorite marvel movie). this is why i created the lifestyle pillar: to make room for YOU in your content, to avoid making you look and sound like a textbook, and to create those personal connection points with your audience and turn them into your ride or die community. 

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