My Amazon Guy

How to Allocate PPC for a Product Launch?


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00:00 Introduction
12:31 slither.io was played by everyone inside My Amazon Guy initiated by Steven Pope
15:47 Is there a threshold for Amazon's pending orders for the customer to purchase or cancel? Check if you have the subscribed and save buttons.
17:35 Bought a brand without an Amazon account. All information is tied up to ASIN level
19:58 How should we allocate our PPC for a great launch of a new product and new brand?
22:51 Special Black Friday lightning deals for overstock items, but Amazon doesn’t allow this because it doesn't have Amazon sales velocity.
27:01 SEO strategy for 2 variations of one product
28:33 How do Placements work for product targeting campaigns?
31:18 Parentage: Used a flat file to group 6 variations.
34:27 How does FBA Amazon refund/return or replacement option work?
37:58 What is the best way to set up hidden search terms when creating new listing?
43:20 How does the BSR disappear?
51:00 What is the Case pack limit for “individual items”?
52:46 Amazon can your competitors with lower FBA fees (sold by amazon & fulfilled by amazon)
56:08 Creating a listing to Amazon and then syncing it to Helium 10
57:53 Do coupons help organic position? Ask if coupons increased your sales velocity
59:34 Never go out of stock; create a second SKU for FBM.
1:00:46 Raise your price, cut your ads spend and never go out of stock
1:00:54 How to get my listings to come up on top of the search even though I don’t have a Brand registry yet?
1:02;21 Does Amazon handle all tax payments to the States?
1:03:19 How do you deal with counterfeit sellers in your ASIN? Report via test buy.
1:06:57 Does the Honeymoon period repeat if you launch in another country?
1:10:17 Will Amazon accept the invoice of their brand-recommended distributors?
1:11:21 Before creating your own brand, try retail arbitrage or online arbitrage because you learn a lot of basics in them.
1:12:09 Where do the Sponsor Display Video Ads show? Answer: On Mobile
1:14:30 Best software to list on Walmart, especially WFS?
1:14:44 Do we need to optimize the parent, too, when optimizing the children? The answer depends on your category.
1:16:35 What should I do if I deal with low-cost products and shipping costs are usually higher than the costs of the products. Answer: sell thru packs
1:19:24 Suspended account after opening the account
1:21:09 Issue with the new manage FBA inventory screen
1:23:42 Go to the partner network and check manager app might have some rogue app that turned back on and see what has access or disabled
1:24:20 Are we allowed to use the words “bonus,” “free gift,” and “gifts” in the title?
1:25:09 You’re more than welcome to send bundle stuff and bonus item but be careful how you word them.
1:25:16 Don’t put bonus or free gift on your title; you’re probably gonna be yanked, and this makes your listing look cheap.
1:25:38 Brand your product, make it look premium and make it better in the competition
1:26:11 Keywords not indexing issue
1:29:38 Check your listings once a week and get a bird’s eye view of the overall of that week
1:31:58 Got a review from an old customer through the mail. Can it be redirected to the product detail page?
1:33:05 How to remove/appeal permanent restrictions of proactive messages.
1:33:52 Any advice on running ads on children's books
1:38:44 Is there a report showing which ASINs have the brand story?
1:40:35 How to resolve indexing issues
1:41:20 How to get out of stock alert from the Amazon detail page?
1:42:33 Is Shipstation good if I want to fulfill my own orders?
1:44:03 How to improve our Click thru Rate (CTR)
1:44:09 Make your

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My Amazon GuyBy Steven Pope

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