Service Design Show

How to approach service design with a beginners mind / Herb Sawyer / Episode #140


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What is it that truly matters?
Let's go back to the moment you first learned about service design. You know, when you entered the rabbit hole.
There is so much to learn and to explore. It can easily become very complex and overwhelming.
But if you want to become a service design practitioner you have to start somewhere. Right?
You have to find a way to develop your skills without getting discouraged about all the things you don't know yet.
And you know what the worst part is when you're getting started? That you always get the answer "It depends" when you seek advice from experienced service design professionals.
Of course they are right. There is no fixed recipe on how to use the tools, methods and frameworks. But that doesn't really help you move forward.
So how do you figure this stuff out as a working professional who is transitioning into this field?
Today I want to share a unique story with you.
Usually the guests you hear on the show already have some kind of track record in service design.
You rarely hear the stories of people who are just getting started. And that's exactly what this episode is about.
Herb Sawyer is at the start of his journey into service design. And he came onto the Show to share his experience so far.
What I find so valuable about this conversation is that it inspires you to adopt a beginner's mind again.
I hope that after listening to Herb's story you'll start thinking about the things you take for granted in your practice today. Things that maybe deserve more of your attention.
We started with the question "What is it that truly matters?".
This episode gives you some practical guidance on how to figure out what the answer is for you.
--- [ GUIDE ] -—
00:00 Welcome to episode 140
05:15 Who is Herb
06:00 Rapid fire question round
09:30 Becoming one of them
13:45 How did we get here
19:30 Applying for a service design job
27:00 What's still missing
32:00 Tools versus process
34:30 How to grow and get better
39:30 The a-ha moments!
44:15 The challenging parts
47:45 The big questions
50:00 Fast forwarding one year ahead
52:00 Words of advice
56:15 Final thoughts
--- [ LINKS ] ---
* https://www.linkedin.com/in/herbsawyer/
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