March 06, 2024

How to be authentic on social media and succeed

34 minutes

Social media can be overwhelming and anxiety-inducing due to the multitude of rules and expectations.
The episode discusses how to navigate social media authentically and effectively.
The host, Kayla Swanson, introduces guest Celine Dupuis, who is experienced in social media and salon ownership.
Celine Dupuis emphasizes the importance of building a real and authentic audience despite not having a massive following.
Mental health struggles related to social media use are acknowledged, especially among salon stylists.
Setting boundaries and managing time effectively are essential strategies for combating social media fatigue and comparison.
Planning and scheduling content ahead of time can help in maintaining balance and focus.
Differentiating between personal and salon branding is discussed, highlighting the importance of authenticity.
The significance of sharing personal stories and struggles authentically while maintaining boundaries is emphasized.
Finding joy and purpose in social media engagement can lead to building a genuine community and attracting the right audience.

...more

By Jason Everett, Kayla Swanson

4.9

2929 ratings

March 06, 2024

34 minutes

Social media can be overwhelming and anxiety-inducing due to the multitude of rules and expectations.
The episode discusses how to navigate social media authentically and effectively.
The host, Kayla Swanson, introduces guest Celine Dupuis, who is experienced in social media and salon ownership.
Celine Dupuis emphasizes the importance of building a real and authentic audience despite not having a massive following.
Mental health struggles related to social media use are acknowledged, especially among salon stylists.
Setting boundaries and managing time effectively are essential strategies for combating social media fatigue and comparison.
Planning and scheduling content ahead of time can help in maintaining balance and focus.
Differentiating between personal and salon branding is discussed, highlighting the importance of authenticity.
The significance of sharing personal stories and struggles authentically while maintaining boundaries is emphasized.
Finding joy and purpose in social media engagement can lead to building a genuine community and attracting the right audience.

...more