As Black Friday approaches every year, gym owners are always tempted to offer massive discounts and promote wild sales.

Don't do it at your gym or strength and conditioning facility.

If you slash your rates and give away free months at your PT studio or affiliate, you'll blow a hole in your profit and destroy your cash flow.

So what should you do instead of discounting your services? Chris Cooper is behind the mic to give you five proven, tested strategies for generating a ton of year-end revenue at a gym.

Instead of hurting your bottom line on Black Friday, take action to use one or more of these money-making tactics at your gym.

Links

Top 5 Tactics to Generate Year-End Revenue

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Gym Owners United

1:10 - Why you don't need Black Friday sales

3:25 - Bonus tactic: "gratitude day"

4:00 - Paid-in-full problems

9:50 - How to say no to discounts

20:45 - The five tactics