I'm so excited to have Racheal Cook, business growth strategist and founder of the CEO collective, as a guest expert to talk all things TikTok. Why? Well, she isn't a TikTok strategist. She doesn't offer any social media services in her business, and even better—she hasn't even been using it for a full year in her business.

Her value in this series is that she is a small business owner—just like you and me—who decided to experiment with TikTok in her marketing. And the results were incredible.

When Racheal noticed that TikTok was beginning to gain more popular attention and other demographics besides young GenZers were using it, she knew she needed to ride the wave and utilize TikTok as part of her marketing efforts. But part of Racheal's experiment on the platform was learning how to become a content creator on TikTok in a way that aligned with her values, goals, and felt good for her business. Just as you'll need to figure out what works best for you.

I won't give away all her secrets in this introduction, but let's just say that Rachel approaches TikTok differently than many people. She doesn't perform. In fact, her current approach to creating content on TikTok revolves around batched and prerecorded videos.

So, if you're curious about how to become a content creator on TikTok, her approach is one option that may work for you, too.

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Read the show notes and view the full transcript here: https://erinollila.com/how-to-become-a-content-creator-on-tiktok

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Learn about our guest expert, Racheal Cook

As an award-winning business strategist, host of the Promote Yourself to CEO podcast, and founder of The CEO Collective, Racheal Cook is on a mission to end entrepreneurial poverty of time, energy, and money for women business owners.

Leveraging her 90 Day CEO Operating System, Racheal helps women entrepreneurs design rinse and repeat systems, develop business assets, and level up their leadership to sustainable scale their businesses without burnout. Racheal is a sought after speaker on entrepreneurship, marketing, and productivity featured by the US Chamber of Commerce, Forbes, Inc, Fast Company, Business Insider, Female Entrepreneur Association, and Business Insider.

Racheal lives in Richmond, VA with her husband Jameson, three pre-teens, and 3 furbabies - so you'll often find her with a fantasy fiction in one hand and a glass of prosecco in another relaxing on her favorite spot the back porch.

Find out more about Racheal and The CEO Collective via her website, and then connect with her on TikTok and Instagram.