It’s time to break the vicious visibility cycle. You know the one, where you disappear for weeks, then expect everything to fall back into place on social media. In this episode, Maddie Peschong joins us to dive deep into what visibility really means (and why it matters more than you think).

We talk about what happens when you drop off the map, the lag‑effect of silence, and how even if you’re visible, your strategy might still be sabotaging you. Maddie and I share concrete ways to stay on people’s radars without feeling like you’re running a 24/7 show.

Find It Quickly

01:28 - The Importance of Visibility

02:09 - Social Media Strategies for Photographers

06:01 - The Vicious Visibility Cycle

10:03 - Effective Marketing Practices

15:37 - Email Marketing and Content Repurposing

18:27 - Engaging Your Audience with Personal Stories

19:05 - The Importance of Consistency in Marketing

19:58 - Visibility Beyond Face-to-Camera

22:02 - Overcoming Insecurities on Camera

23:58 - Client Comfort and Trust Building

26:12 - The Vicious Cycle of Visibility

28:23 - Planning for Inconsistency

30:17 - Repurposing Content for Consistency

Mentioned in this Episode

How to Create Systems for Your Worst Days in Business with Sandra Henderson

Connect with Maddie

Website: maddiepeschong.com

Instagram: @maddiepeschong

Rebrand: maddiepeschong.com/rebrand