Today's guest does everything we teach personal brands to do, except for one thing, he's not our client! Michael Mogill is the Founder and CEO of Crisp – America's number one law firm growth company – and he joins us today to share his story of how he's built a massive business by serving one, very specific niche. Crisp, America's fastest-growing company of its kind, advises law firms on how to grow their practices and improve operational efficiency, and we begin today's conversation with some interesting analytics about the company, including details on how it was founded and why it chose to only serve lawyers. Then, we dive into Michael's recipes for success as we learn how to narrow one's niche effectively, the power of free marketing through satisfied customers, his advice to novice entrepreneurs who want a better life for themselves, and his tips for scaling a business in a short time. To end, Michael underlines the goals of the Crisp Game Changers Summit, how it's evolved since its inception, and how it plans to grow moving forward.