At IDEO, we believe that you can design the parts of a business just like you can any product, service, or brand. In this conversation, we chat with Amy Bonsall and Kerry O’Connor, instructors in IDEO U's Designing a Business online course. As Amy points out, it’s about realizing that it’s not just product design that makes a company successful in the market—it’s about the business model, the revenue model, the operations, the strategy, and even the IT. It’s about blending the rigor of traditional business strategies and tools with design, all in the service of meeting a human need. Learn how to apply the skills and mindsets of business design to your next product, service, or business.

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