Let’s talk about brand strategy! 

If you have ever wondered what brand strategy is or why you even need it in your business, this episode is for you. Brand strategy is so much more than a cool logo and matching colors! There are actually 13 pillars of brand strategy and in this episode of Serve Scale Soar®, I sat down with Nikki Arensman to tell you all about it. 

Nikki Arensman is a Brand Designer & Strategist and the host of The Business of Branding Podcast. Nikki helps female service providers & creatives build a binge-worthy brand while staying true to YOU. 

Nikki is a Creator of Brand Identity Breakthrough – DFY Branding Kit that allows service providers to stand out online in an ethical way while not spending thousands on their branding! 

She also is a soon-to-be mother of 2, and she is the Former Founder & CEO of a nearly million-dollar women's activewear line, JIVA Active, that started with only a $300 investment! Whether working with a 1:1 client, coaching in her courses, or speaking on stage, Nikki aims to help her audience realize that they have expertise and uniqueness that, if tapped into, can give them access to standing out, being seen, and selling more.

I know it can be overwhelming to hear that there are 13 pillars to your brand strategy, but don’t let that scare you. You just have to show up and start.

Tune in to hear more about these pillars and how you can get started creating a brand that will help your business stand out in the crowd.

Find the full show notes at www.brandimowles.com/146

Resources Mentioned:

Get the Brand Identity Breakthrough: https://bib.nikkiarensman.com/

How Binge-Worthy Is Your Brand? Free quiz: https://quiz.tryinteract.com/#/614cb0e49db8040018f96af3

Follow Nikki on Instagram: https://www.instagram.com/nikkiarensman/

Visit Nikki’s website: https://www.nikkiarensman.com/

Listen to The Business of Branding Podcast: https://podcasts.apple.com/us/podcast/the-business-of-branding/id1415260941

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: https://www.learnwithbrandi.com/10k

Follow the Podcast: