In Episode 143 of the Scratch Agency Podcast, we’re joined by Beth DeLaForest, founder of Aspire Insurance Group. Beth shares her powerful journey from starting over as a scratch agent to leading a fully remote, relationship-driven agency with a strong focus on culture, quality clients, and scalable referral systems.

We dive into her early career transition from the captive world, how she built Aspire with intention (and two toddlers at home), and the challenges of operating remotely before remote was cool. Beth also introduces her 3-15-6-1 method for managing referral partnerships — a practical system any agent can implement to grow consistently without chasing leads.

🔍 If you're tired of cold calls, inconsistent lead flow, or client chaos, this episode offers a fresh take on growing with clarity, boundaries, and purpose.

🕒 Timestamps

0000 – Intro & Early Scratch Days

0413 – Transitioning from Captive to Independent

0628 – Starting Remote in 2014 (Before It Was Normal)

0950 – Building Credibility as a Remote Commercial Agency Owner

1129 – Growth Strategy Acquisition vs. Referrals

1330 – Why the “Attract, Don’t Prospect” Model Works

1626 – Building Strong, Sticky Referral Relationships

2000 – 3-15-6-1 System Explained

2314 – Avoiding the “Help Me” Pitch Adding Real Value

2739 – Nurturing Referral Partners with Intention

3036 – Protecting Team Energy Through Client Culture

3350 – When to Let Go of Referral Partners

3637 – The Power of Firing Toxic Clients

3943 – Final Thoughts & How to Connect with Beth

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