Sign up to save your podcasts
Or
Share How To Build an Ethical Online Business on Morally Bankrupt Platforms & Why The Problem Isn't Social Media—It's How You're Using It with Xanthe Appleyard
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How To Build an Ethical Online Business on Morally Bankrupt Platforms & Why The Problem Isn't Social Media—It's How You're Using It with Xanthe Appleyard
278: "I am only interested in becoming known for what is true because one day you're going to fucking slip. And I think that is the scariest thing is to paint an entire picture around the most acceptable version of yourself and then fall from that because it's a lie." - Xanthe Appleyard
If you've ever thought you needed 100K followers to "matter" or felt guilty for working weekends while preaching about your “soft girl era”—this episode will rewire your entire approach to online business. Xanthe Appleyard gets incredibly honest about building a successful business on her own terms, from both a financial and energetic lens, ditching the "serious entrepreneur" mask (and why you can still be a silly goose while helping your people), and why leisure and pleasure are just as important as profit and revenue. She may have also single-handedly changed Chelsea’s notoriously anti-social media POV!
Episode Themes
- Why impulsivity isn't self-sabotage when you're moving toward what you actually want
- Monotasking your way to sanity: how compartmentalizing tasks prevents burnout
- The follower count lie: why 1K engaged people beats 100K passive scrollers every damn time
- Social media as a tool vs. social media as your worth—and how to tell the difference
- The cognitive dissonance of building businesses on platforms we're morally conflicted about
- Why hiding your "unprofessional" side perpetuates everyone else's shame
This episode isn't about clocking 60 hour work weeks to see results or becoming more palatable—it's about getting so clear on your values that every business decision becomes glaringly obvious. Whether you're sending emails at 5AM or taking two-month sabbaticals, remember: there's no prize for following someone else's blueprint. Your business should energize you, not drain you. PERIOD.
Connect with Xanthe Appleyard:
Join Xanthe’s content creation membership Social Life (at a special price!) until Friday, July 11th!
Xanthe’s Website
Xanthe’s IG
Xanthe’s Substack
Love You to The Core Podcast
Wanting in Public Podcast
Connect with Chelsea:
💻 Website
☄️SUPERNOVA doors open - 5 spots left
🪐 Pitch Perfect - next round Spring 2026, get on the waitlist!
📲 Instagram 📲
☎️ Want to send a voice note to the podcast and have Chelsea answer you on air? Do so HERE.
🫶 Don't forget to rate, review, and share in the group text. This podcast is free and ratings/reviews and shares are our currency.
🙌🏼 Want to contribute to IMNEO to show your appreciation (and keep us going?) Click HERE
View all episodes
By Chelsea Riffe
4.9
159159 ratings
278: "I am only interested in becoming known for what is true because one day you're going to fucking slip. And I think that is the scariest thing is to paint an entire picture around the most acceptable version of yourself and then fall from that because it's a lie." - Xanthe Appleyard
If you've ever thought you needed 100K followers to "matter" or felt guilty for working weekends while preaching about your “soft girl era”—this episode will rewire your entire approach to online business. Xanthe Appleyard gets incredibly honest about building a successful business on her own terms, from both a financial and energetic lens, ditching the "serious entrepreneur" mask (and why you can still be a silly goose while helping your people), and why leisure and pleasure are just as important as profit and revenue. She may have also single-handedly changed Chelsea’s notoriously anti-social media POV!
Episode Themes
- Why impulsivity isn't self-sabotage when you're moving toward what you actually want
- Monotasking your way to sanity: how compartmentalizing tasks prevents burnout
- The follower count lie: why 1K engaged people beats 100K passive scrollers every damn time
- Social media as a tool vs. social media as your worth—and how to tell the difference
- The cognitive dissonance of building businesses on platforms we're morally conflicted about
- Why hiding your "unprofessional" side perpetuates everyone else's shame
This episode isn't about clocking 60 hour work weeks to see results or becoming more palatable—it's about getting so clear on your values that every business decision becomes glaringly obvious. Whether you're sending emails at 5AM or taking two-month sabbaticals, remember: there's no prize for following someone else's blueprint. Your business should energize you, not drain you. PERIOD.
Connect with Xanthe Appleyard:
Join Xanthe’s content creation membership Social Life (at a special price!) until Friday, July 11th!
Xanthe’s Website
Xanthe’s IG
Xanthe’s Substack
Love You to The Core Podcast
Wanting in Public Podcast
Connect with Chelsea:
💻 Website
☄️SUPERNOVA doors open - 5 spots left
🪐 Pitch Perfect - next round Spring 2026, get on the waitlist!
📲 Instagram 📲
☎️ Want to send a voice note to the podcast and have Chelsea answer you on air? Do so HERE.
🫶 Don't forget to rate, review, and share in the group text. This podcast is free and ratings/reviews and shares are our currency.
🙌🏼 Want to contribute to IMNEO to show your appreciation (and keep us going?) Click HERE
More shows like In My Non-Expert Opinion
View all
Earn Your Happy
2,790 Listeners
Lunar Lover: The Podcast
117 Listeners
Woman of Influence
1,439 Listeners
Ancient Wisdom Today
1,580 Listeners
ACTIVATE
388 Listeners
EXPANDED Podcast by To Be Magnetic™
3,311 Listeners
the bossbabe podcast
2,012 Listeners
The Human Design Podcast
470 Listeners
Make Shift Happen with Samantha Daily
410 Listeners
Financial Feminist
6,420 Listeners
Move With Heart
1,137 Listeners
The Wellness Process
350 Listeners
Love You To The Core
6 Listeners
Wanting In Public
12 Listeners