Podcasts are a great online marketing tool for your business. They are portable, and therefore a more personal way, to connect with your audience. Whether you’re thinking of starting one or just getting into it, there are a few tips you’ll want to follow to ensure your podcast’s success.

It’s no coincidence that the number of podcast downloads has increased as more people have gotten smartphones. Now use that to your advantage by making it easier for them to find you by considering getting an app specifically for your podcast.

And now that you have a podcast, you need to find a way to consistently attract new listeners - and more importantly - get them to subscribe to and review your show. Finding them, reaching and engaging them, and keeping them is your ultimate goal.

And how you choose to go about that will determine the success or failure of your podcast. Rob Walch knows more than a little about podcasting, not only because he hosts 3 of his own shows, but also due to his role as VP of Podcaster Relations at Libsyn. Rob’s knowledge, know-how and experience has helped both aspiring and seasoned podcasters to create and maintain successful shows.

http://www.agentsofchangecon.com/podcasts/118