In today’s episode of the Live UNREAL Podcast, Jeff and Taylor Kerrigan are sharing their advice on team building and team motivation. The market has shifted a lot since the pandemic, and many teams are seeing serious turnover and attrition. Let’s make sure your business keeps growing!

In the industry today, many teams aren’t able to attract agents because brokerages offer similar value. Team leaders need to take these lessons to heart and put them into action to stay competitive in this market. We’ll go over what you can do to go about building a team the right way.

This shifting market is truthfully a great opportunity for all of you leaders. You have the timely opportunity to stand out by taking your business to the next level. Now is the time to implement these strategies and rise above the rest.

We also discussed:

• Our daily text message system that you can use to stay motivated.

Quotes

“A lot of today’s brokerages are behaving more like teams.”

“Leads shouldn’t be one of the main value propositions that you provide to new talent.”

“We will do everything we can to help you build your personal brand.”

Key Points 

1. As the team leader, you need to be clear about what you stand for and what you believe in. When you internalize this and make it known to others, you’ll attract the right people and grow.

2. On our list of values that we offer to agents, the main five are about cultivating a better culture and improving ourselves both at work and at home. We offer support and don’t handicap agents in the long run by mindlessly feeding them leads. When you help people build a better life, they want to stay around.

3. When you make your entire brand about yourself, your team takes a backseat. The consequence is then higher turnover. Why should they stick around if they feel stifled and underappreciated? Leave your ego at the door. You need to make this about them as well. Highlight the team's accomplishments and let individuals’ brands shine through too.

4. Ensure that you emphasize to your team that more agents joining means more money being reinvested into the business to help them grow and see success. More additions can sometimes just be seen as a headache, but if you make the benefits clear, people’s mindsets will change and the team will become stronger.