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How to Change Seller Central Display Name - Global Account 2022 Update

00:00 Do you want to change your seller central name that shows up on the back-end
00:09 Originally created Momstir but would want to see Age of Sage on the backend
00:22 Renamed the Display Name to Age of Sage but still sees Momstir
00:29 The reason for that is because Amazon now uses the Global User setting
00:48 To change, you should be logged into your admin user at Your Global Account 
00:58 At Settings then go to User Permissions and check, the email address that does not have a Delete button is the main admin email.
01:07 Log into the main admin email account and click Global Accounts
01:15 Click the Rename button and place any name you like. It will rename the backend of Seller Central.
01:27 Previously, it is linked to StoreFront/Display Name and everything that particular store is selling
02:02 Brand Store link can only be renamed by changing the brand name but with difficulty
02:13 Changing the display name and global back-end display name are very easy once you know where to go.


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