Ever wonder why some people effortlessly convert free calls into paying clients while others struggle to seal the deal? In this episode, we're joined by Ryan Lang, Fractional VP of Sales at Brand Builders Group, to uncover the secrets of mastering the art of the free call. Ryan is a high-performance coach, co-founder of Empire Partners, and a sales expert with a proven track record of helping thousands of business owners and entrepreneurs boost their revenue through effective sales and marketing strategies. In this episode, he reveals the techniques he used to increase our conversion rate by up to 15%. You'll discover how to attract potential clients to book a free call, structure your conversation for maximum impact, build trust, confidently demonstrate how you can bridge the gap between their challenges and their goals, and so much more. If you're ready to elevate your sales game and learn how to close more free calls with ease, be sure to tune in today!