➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Carrie Lysenko went from managing fan loyalty at the Toronto Blue Jays to becoming CEO of one of Canada's highest-converting real estate brokerages—and her journey through male-dominated industries shaped everything she knows about building authentic connections at scale. After 14 years scaling The Weather Network's digital empire and 3+ years as VP of Product at VerticalScope, Carrie joined Zoocasa in 2019 and transformed it into a lead conversion machine that crushes the industry's brutal 1% standard. Now managing over a million leads in the pipeline, she's cracked the code on why phone calls still beat every digital channel, how her "patented" 21-day follow-up system maximizes every lead investment, and why strategic questioning reveals what clients really want. As a working mom with an MBA who went back to school while raising kids, Carrie brings both business strategy and real-world grit to helping 230+ EXP agents build their own brands through the Agent Accelerator program.

➡️ Connect With Carrie

https://twitter.com/carrielysenko
https://careers.zucasa.com/agentaccelerator
Lead Generation Course

➡️ Key Segments

00:00 – Strategic Questioning That Uncovers Client Motivation
00:25 – The Unsung Hero Converting Leads at Scale
00:58 – Zoocasa's Origin Story: 10 Years Perfecting Conversion
01:46 – Breaking the Brutal 1% Industry Standard
02:42 – The Authentic Connection Formula
03:28 – Why Phone Calls Still Win
04:20 – Standing Out in a Digital World
04:59 – The Patented 21-Day Follow-Up Cycle
06:00 – Speed to Lead: Why 5 Minutes Matters
06:23 – The MIT Study: 9 Attempts vs 2 (Most Give Up)
07:08 – Relationship Building Over Quick Wins
08:17 – Guard Rails vs Scripts: Staying Human
09:44 – The One Mouth, Two Ears Rule
10:32 – Two Ways to Work With Zucasa
11:17 – Agent Accelerator: The FastCap Graduation Program
12:35 – Building Your Brand While Getting Support
13:51 – Zucasa Partners: High-Value Leads (No Upfront Fees)
15:17 – Breaking Barriers: From MLB to Tech to Real Estate
17:00 – Raising Future Female Leaders
18:45 – Your Next Steps: Certification + Live Support

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/